vizfun—Visual Design Fundamentals
An introductory class on the principles, tools, and techniques of visual design and visual communication. Students learn the fundamentals of line, shape, color, composition, and type and use these basic building blocks to communicate with clarity, emotion, and meaning. Four successive design projects introduce new principles and techniques each week. Projects focus on the digital realm of mobile phones, tablets, websites, and other screen-based interfaces. Students get hands-on experience with both vector and bitmap software packages. No prior experience required.
12 Definitions of Visual Design
Lectures, in-class activities, tutorials in vector software tools, and assignments are built on the foundation of visual design fundamentals in the form of twelve underlying parts called Definitions.
When in doubt... do!
Four maxims to remind students in creative pursuits to always perform one of these four actions, particularly if students are feeling stuck in any of the other three actions.
At the end of the Spring 2016 quarter, we left each student with a gift package of 12 definition cards and a paper pad and marker to draw with. A simple reminder to putting vizfun first when creating.